J. Tucker Barr

Tucker is a partner in the Intellectual Property and Litigation practices, and a co-chair of the Entertainment & Sports industry team.

Tucker works with clients to identify, clear, and register their trademarks. In addition to providing traditional trademark clearance, prosecution, and portfolio maintenance services, Tucker provides strategic advice to help clients overcome trademark conflicts through brand transitions, consent agreements and licenses, and trademark purchases and assignments. Tucker guides start-up companies and entrepreneurs, who often have little or no experience with trademarks, and helps them build lasting portfolios. Tucker’s litigation practice focuses on prosecuting and defending intellectual property claims, restrictive covenant and trade secret claims, and general commercial disputes.

Tucker assists U.S. and foreign companies with a wide variety of complex contracts with particular emphasis on technology agreements, software licensing, procurement contracts, SaaS agreements, and professional services agreements.

Clients also trust Tucker to help them with important marketing and advertising issues marketing and advertising issues. Tucker reviews his clients’ social media campaigns, advertising, and promotional materials to ensure compliance with applicable laws and internal brand guidelines and to avoid infringement of the copyrights, trademark rights, and publicity rights of others.

Prior to attending law school, Tucker played professional baseball with the Houston Astros organization. He draws upon this unique experience to be most effective as a leader of the Entertainment & Sports team.