Arnall Golden Gregory attorneys Matthew Wilson and Tucker Barr published an article in the Daily Report, Georgia’s legal industry newspaper, on a property owner’s legal rights after an artist has been hired or otherwise allowed to beautify a building.
Mr. Wilson works primarily in the areas of entertainment, new media, advertising, promotions and marketing law. Mr. Barr works primarily in the fields of intellectual property and litigation.
Full text of the article can be found below.
Street Art Depicts a Complicated Picture of Rights
To the casual observer, it appears that Atlanta is undergoing somewhat of an artistic renaissance. From the Beltline Trail to the Krog Street Tunnel to the Old Fourth Ward’s LOUDHAUS, visual artists, sculptors and muralists are transforming barren cityscapes and empty spanning walls into their respective artistic visions. And while large-scale, mural advertisements have long existed, the popularity of “street art” is a more recent development. From Art Basel to the installation-rich landscapes of Coachella and Shaky Knees Music Festival, street art has achieved cultural relevance and acceptance with artists such as Banksy and Shepard Fairey legitimizing the medium that was once dismissed as petty vandalism unworthy of serious appreciation. Atlanta resident and internationally acclaimed visual artist Greg Mike believes that “art in the streets… is one of the major reasons [Atlanta] is blossoming and becoming a creative capital…” According to Mike, “Atlanta is now on the hit-list of destination locations for folks looking to see work on the streets.”
It follows that the culturally-conscious property owner may be interested in commissioning an artist to beautify the outdoor wall of the owner’s warehouse space. However, it’s important to understand the legal effect of commissioning such work and the scope of rights that the property owner acquires and surrenders as a result. It may come as a surprise to the owner that commissioning and paying for the work does not necessarily mean that the owner may use the artwork without restriction. For example, while the property owner may hold title to the physical artwork, in most instances, the owner may not duplicate the image on a t-shirt, sell photographs of the image, or use the painted wall as a backdrop for a feature film. Furthermore, depending on the facts involved, the property owner may also be prevented from painting over the work or subsequently tearing down the painted wall. On Feb. 12, a federal court in New York awarded $6.75 million to a group of artists whose “graffiti murals” were destroyed by the property owner. While this outcome may seem shocking to some, the basis of the ruling rests in a relatively novel federal law known as the Visual Artists Rights Acts of 1990 (“VARA”), which partially codifies the age-old concept of “artistic moral rights.”
VARA expands the usual bundle of rights of the artist further by providing that the author of a “work of visual art” shall have the right (1) to prevent any intentional distortion, mutilation, or other modification of that work which would be prejudicial to his or her honor or reputation; and (2) to prevent any destruction of a work of recognized stature. In the context of a mural, this means that once the property owner commissions the artwork, the owner’s ability to remodel the building or demolish that wall may be limited by the obligation to preserve the artistic integrity of the mural and/or the honor and reputation of the artist. This is a very big deal. Depending on the facts at hand, the decision to hire an artist to paint on your property may very well limit your ability to control that same property after the fact.
Of course, the law is not quite as one-sided as this may sound. Seeking to establish a proper balance, the statute offers various procedural options to a property owner faced with the need for maintenance or demolition. For instance, assuming that the work is removable (as in the New York case), VARA provides that the artist should be provided an opportunity to salvage the work before it can be destroyed. If the artist fails to so act within a prescribed time period, that failure is deemed a waiver by the artist and the owner is free to destroy the work. VARA also sanctions the use of explicit written waivers that may function to override the preclusive effects of the law.
Greg Mike has witnessed the conflict first hand, noting that “with limited walls for canvases and developers constantly seeking something new and fresh, many times there’s change without warning,” and “I’ve definitely been burned in the past.” With this sentiment in mind, the premise of VARA seems to be based on a recognition that artwork has quantifiable, inherent value to the community- at-large, and when coupled with the underlying rights established by copyright traditions, the law should protect the integrity of recognized art against wanton and unnecessary destruction. Speaking directly to this concept, Judge Frederic Block in the New York case noted that the property owner’s actions in destroying the murals on his property were “recalcitrant” and willful,” and as such deserved the imposition of liability and substantial statutory damages. Importantly, Judge Block’s ruling is the first time that a court applied VARA to art that might be properly characterized by some as “graffiti.” The court also noted that in the situation in which a work is not removable without “destroying, mutilating or distorting the work,” an artist may be able to sue to prevent the destruction of the work all together.
As such, this ruling expands the rights of artists beyond the traditional bounds of copyright law. Although it may be too soon to predict the ultimate effect of this case as it pertains to the balance of rights between property owners and artists, it’s hard to understate the immediate impact of the ruling. While, on the surface, VARA seems to dilute the rights of property owners in favor of artists, each of the rights and restrictions discussed in this article are subject to contractual transfer, allocation and waiver. The takeaway is that property owners and artists should always negotiate these matters on the front-end and reflect that agreed upon understanding in a written contract.
In the absence of a written agreement, copyright law and, in some cases, VARA establish rights to protect the creator of the artistic work. At times, those self-springing rights may continue far beyond the lives of the actors involved – and that is not a bad thing. But, to the extent those rights conflict with the expectations of the unwary property owner, the reality can be a very rude and expensive awakening. Accordingly, in a world in which an aerosol mural on metal siding might be viewed on equal footing with the ceiling of the Sistine Chapel, prudence requires careful consideration when it comes to initiating, modifying and/or destroying a work of art – regardless of where it exists. In the words of Greg Mike, “much like everything in life, street art is temporary, but any way we can extend the longevity of art is for the betterment of humanity.”
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