Lisa M. Vicine

Chief Marketing Officer

Direct: 404.870.5796
Fax: 404.870.5797
171 17th Street NW
Suite 2100
Atlanta, Georgia 30363


Lisa is the Chief Marketing Officer for AGG where she oversees the firm’s business development, communications, branding, and marketing technology initiatives. She works with her team to facilitate collaboration across the firm’s industry teams and practices, and to leverage the firm’s content across multiple channels.

Lisa has nearly 30 years of experience in marketing and business development in the professional services industry, including 20 years in legal marketing.

Prior to joining AGG, Lisa served as Director of Business Development at King & Spalding where she managed a global team that utilized the firm’s business development platform to strengthen client relationships, expand their client base, and establish lawyers as industry thought leaders.

She previously led the marketing function at an AmLaw 200 law firm where she was responsible for developing and implementing marketing and business development initiatives across the firm. She also draws from a solid base of branding and strategic advertising that she gained while working at several prominent advertising agencies.

Lisa’s business developing coaching experience is rooted in immersive training she received from three industry-prominent consultants, including Heidi Gardner’s Smart Collaboration Harvard Law School Executive Program, Cochran Client Development’s Advanced Business Development Program, and Mo Bunnell’s GrowBig Achieve, Integrated Business Development Program.

In 2022, Lisa was accepted as a member of Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.

Lisa is also a member of the Legal Marketing Association, American Marketing Association, and Corporate Legal Operations Consortium (CLOC) where she is engaged in both the broader marketing and legal marketing communities as a speaker and contributor.

Lisa formerly served on the board of the Georgia Council for International Visitors (GCIV) who’s mission is to “foster professional, cultural and educational experiences that connect Georgia citizens and international leaders to cultivate positive global change.”

Lisa holds a Bachelor’s degree in Marketing.


    • CHIEF, Member
    • Legal Marketing Association, Member
    • Corporate Legal Operations Consortium (CLOC), Member
    • American Marketing Association, Member
    • Forbes Communications Council, Former Member
    • Georgia Council for International Visitors (GCIV), Former Member, Board of Trustees