Open Positions

Public Relations Manager

Atlanta, Georgia
Posted: December 19, 2018

POSITION SUMMARY

The Public Relations Manager will be responsible for the development and execution of internal and external communications/media relations strategies aimed at achieving the firm’s goals. The PR Manager works with the firm’s business development team in developing, editing and repurposing content for distribution across the firm’s PR, social media, website, marketing and internal messaging platforms

REPORTS TO: Chief Marketing Officer

EMPLOYMENT STATUS: Full Time

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES

  • Develop and execute media strategies that support the firm’s business initiatives
  • Build strong relationships with relevant media contacts, pitching timely and tailored stories
  • Identify opportunities for placing attorney-authored articles and other coverage
  • Create news releases and other media materials, including but not limited to media advisories
  • Support business development efforts by researching, drafting and contributing to news releases and other announcements
  • Serve as in-house reporter on internal firm events and work closely with business development team to leverage events as part of public relations and communications outreach
  • Provide support on social media strategy and overall outreach
  • Stay abreast of market intelligence and industry trends in order to make recommendations for the advancement of business development initiatives
  • Lead the development of systems and process for the public relations function – including the maintenance of press lists, responding to legal directories/guides, disseminating press coverage, tracking of analytics and researching emerging trends
  • Maintain the firm’s PR/editorial calendars, prepare and submit all responses for legal directories, guides, other rankings and surveys
  • Maintain working relationships with lawyers throughout the firm
  • Increase awareness of AGG commitment to the community (i.e. charitable and pro bono efforts)
  • Prepare regular reports assessing media coverage and other benchmarks for the CMO

REQUIRED SKILLS AND QUALIFICATIONS

  • 5-7 years of communications, public relations and/or media relations experience preferably in a professional services, legal, corporate or similar environment
  • Four-year college degree, preferably in marketing, journalism or related field
  • Strong attention to detail with exceptional oral, written, strategic communications skills and the ability to utilize these skills to enhance the firm’s reputation and brand
  • Ability to distill complex messages into clear and concise communications
  • Be a flexible, team player with a can-do approach, ability and willingness to learn new skills
  • Proficiency in Microsoft Office (Word, Excel, Powerpoint) and understanding of social media platforms
  • Have good judgement and the ability to deal with sensitive issues effectively, maintaining confidentiality and trustworthiness at all times
  • Must be self-motivated and have strong self-management skills, including the ability to manage time and workload
  • Must be able to work with minimal supervision and exercise independent judgment
  • Experience with a media monitoring software platform (such as Meltwater) is preferred

ABOUT ARNALL GOLDEN GREGORY LLP

Arnall Golden Gregory (AGG) is an Am Law 200 law firm with offices in Atlanta and Washington, DC. Our client-service model is rooted in taking a “business sensibility” approach of fully understanding how our clients’ legal matters fit into their overall business objectives. We provide industry knowledge, attention to detail, transparency and value to help businesses and individuals achieve their definition of success. Our transaction, litigation, regulatory and privacy counselors serve clients in healthcare, real estate, litigation and other dispute resolution, business transactions, fintech, global commerce, government investigations and logistics and transportation. With our rich experience and know-how, we don’t ask “if,” we figure out “how.” Visit us at www.agg.com.