On July 10, 2008, the Pharmaceutical Research and Manufacturers of America (PhRMA) announced revisions to its PhRMA Code on Interactions with Healthcare Professionals. PhRMA, a leading industry trade association, developed the Code to give pharmaceutical companies guidance on ethically appropriate marketing of pharmaceutical products to healthcare professionals. The newly revised Code, which will become effective January 1, 2009, narrows the list of marketing benefits that companies may offer healthcare providers and imposes specific limitations on speaker and consultant programs and speaker training meetings. It also expands the Code’s emphasis on sales representative education and training and on ensuring companies are moving actively toward compliance. We will not discuss those Code provisions, first issued in 2002, that have not been affected by the recent revisions. This Bulletin will focus on the major revisions and Code recommendations relating to gifts and other benefits.
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