If You Give a Mouse a Cookie: Practical Observations on the FTC’s Revised Self-Regulatory Principles for Online Behavioral Advertising

Last month the Federal Trade Commission (the “Commission”), as part of its ongoing public dialogue regarding consumer privacy protection online, released a staff report (FTC Staff Report: Self Regulatory Principles for Online Behavioral Advertising) (the “Report”) assessing the effectiveness of the current self-regulatory environment as it pertains to online behavioral advertising. The Report (i) summarizes the comments received from online advertising companies, trade associations and consumer advocacy groups that were submitted to the Commission in response to the proposed “self-regulatory principles for online behavioral advertising,” released in December, 2007 (the “Principles”), and (ii) provides specific analysis of, along with additional modifications to, the Principles.

Click the link below to read the full alert.

Related Services