DCH Advises Personal Care Homes Against Using “Assisted Living” In Name or Marketing Materials

On April 10, 2012, the Georgia Department of Community Health (DCH) published a notice, available here, regarding the use of the term “assisted living” by licensed personal care homes. The notice refers to O.C.G.A. § 10-1-393(26), which prohibits a personal care home or assisted living community from “offering, advertising to, or soliciting the public” to provide services that are outside the scope of personal care services or assisted living care that the facility has been specifically authorized to provide. Personal care homes and assisted living facilities provide different levels of services to their residents. Personal care homes and assisted living facilities are governed by different statutes and regulations, and require different licenses from the state.

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