OPDP Gets by With a Little Help From Its Friends

AGG Partner Alan G. Minsk authored an article titled “OPDP Gets by With a Little Help From Its Friends,” published by the Pharmaceutical Compliance Monitor on December 2, 2011. The Food and Drug Administration’s formerly named Division of Drug Marketing, Advertising, and Communications (DDMAC) has been renamed the Office of Prescription Drug Promotion (OPDP) and gets two new divisions to handle sharp increase in prescription promotions to professionals and consumers. Elevation to an “Office” status reflects, among other things, FDA’s continued focus on prescription drug promotion and the increase in staff size. The newly-formed OPDP’s two new divisions are the Division of Professional Promotion and the Division of Direct-to-Consumer Promotion, which recognizes some of the differences between the two types of promotions and audiences.