Recently, the Advanced Medical Technology Association (“AdvaMed”), a national trade association of medical technology manufacturers, released a revised version of its “Code on Ethics on Interactions with Health Care Professionals.” The revised AdvaMed Code establishes best practices for its medical device industry members that engage in interactions with Health Care Professionals (HCPs), as they relate to the marketing of medical technology products. The revised AdvaMed Code is more rigorous and restrictive than the version originally adopted in 2005. The AdvaMed Code, while voluntary for its members, will become effective on July 1, 2009, and contains several changes that we anticipate will have a significant impact on the medical device industry. Only the most significant revisions and expansions to the original AdvaMed Code are provided below.
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