Marketing Director Clinton Gary Quoted in Daily Report

AGG Director of Marketing Clinton P. Gary is extensively quoted in a May 31, 2012, Daily Report article titled “New Moves in Marketing: Legal Marketers Create, Redefine and Expand Their Roles” (subscription may be required to view). The article describes the increasingly important field of legal marketing and its significant link to business development with legal marketers taking on new responsibilities as business development specialists. The legal marketing field is changing with the introduction of new technology and a greater online presence for law firms through social networking and more resourceful and interactive law firm websites. Mr. Gary says that some law firms may have marketing staffers that devote half of their working hours to maintaining a firm’s social network.