Alan Minsk Featured in Medical Marketing & Media Magazine

Alan Minsk was interviewed for the Medical Marketing & Media Magazine on February 16, 2009, in an article entitled, "Web 2.0 and Regulations: Antisocial Media." The article explores the benefit of social media in product promotion, but also the hesitancy of companies to do so. Minsk says, “From a regulatory perspective, the more control [over a given website or online community] a company is willing to give up, the better. From a marketing perspective, the more specific consumer information obtained, and control exercised, the better. That creates tension.”  To read the article in its entirety, please click here.