Anuj Desai will serve as a judge at the 2010 SIFE Students In Free Enterprise (SIFE) World Cup Oct. 10-12 in Los Angeles. SIFE is an international non-profit organization through which university students collaborate with business leaders to develop entrepreneurial projects that benefit communities around the world. SIFE hosts regional, national and international competitions each year to showcase these projects to business leaders. Mr. Desai will be judging projects through the semifinal round at SIFE World Cup, where SIFE teams from 40 countries will be competing. Judges, many of whom are Fortune 500 executives, make their decisions based on annual reports from the contestants and audio/visual presentations about creating economic opportunities for others. Please click here for more information about SIFE and the 2010 SIFE World Cup.