Trademark

Companies understand the value of intellectual property in today’s marketplace, whether it be patents, trademarks, copyrights, or trade secrets. With proper protection, these assets can add significant value to a company’s bottom line. AGG’s trademark practice group specializes in providing global, comprehensive advice on all facets of the development, use and protection of trademarks and service marks domestically and abroad.  AGG attorneys manage significant trademark portfolios, which includes counseling on the development and protection of trademarks, prosecution of domestic and foreign applications to register trademarks and service marks, and intellectual property review of marketing and advertising materials. AGG also works alongside our clients on the creation and execution of monitoring and enforcement programs for the protection of trademarks, which includes watch services for trademarks and domain names across social media, marketing, advertising, and the internet, drafting cease and desist letters to infringers, prosecuting opposition and cancellation proceedings before the United States Trademark Trial and Appeal Board, and litigating intellectual property disputes before state and federal courts.

Brand Strategy and Management

A “brand” is the essence of any business - a name, logo, tagline, term, sign, symbol, color or design that identifies a company and the products and services it offers.  A brand often reflects the personality of a company in the eyes of its customers, partners, employees and investors, and it acts to distinguish one company from another in a crowded marketplace. Finding its roots in the ancient practice of burning identifying marks into property to denote source or ownership, branding involves the development and use of “marks” (i.e. trademarks) by companies on all of their products and services to build source identification in the minds of the consuming public. Successful brand strategy and management, built around a strong portfolio of intellectual property, is the key to unlocking the value of a brand, resulting in higher sales and increased profits.

Companies invest significant resources, including time, talent and capital, in developing a brand. AGG stands alongside its clients to assist with these efforts, every step of the way. From meeting with clients early and often regarding brand strategy and management, to helping our clients select strong, distinctive trademarks for use in the branding process, a talented team of AGG trademark attorneys is involved in every facet of brand strategy and management. AGG attorneys routinely advise on the creation, registration, protection and enforcement of trademarks domestically and abroad. AGG analyzes a client’s entire worldwide trademark strategy to identify cost-effective and efficient options for brand management based on a client’s specific business needs, marks, products and/or services, and key markets.

As part of AGG’s management of our clients’ intellectual property portfolios, we also provide an array of brand monitoring and enforcement services to protect the brands of our clients from infringers. These services include monthly searches of the United States Patent and Trademark Office records, monitoring of brands, trademarks, and domain names across social media, marketing, advertising, and the internet, drafting cease and desist letters to infringers, prosecuting opposition and cancellation proceedings before the United States Trademark Trial and Appeal Board, and litigating intellectual property disputes before state and federal courts.

International Protection and Litigation

In today’s global marketplace, companies require international expertise for trademark and brand protection. AGG’s trademark practice is global, working on behalf of our clients in more than 100 countries worldwide. Most of AGG’s clients conduct business and own intellectual property rights worldwide or are multinational companies, and we assist in the creation, registration, protection and enforcement of trademarks abroad. AGG attorneys routinely clear and register new marks, maintain and enforce existing registrations, monitor third-party applications, record assignments, mergers, and other documents with trademark registries, record trademarks with customs offices, and manage trademark-related disputes and infringement actions throughout the world. We also advise our clients on the implications of international treaties and agreements on their trademarks such as the Paris Convention, the Trademark Law Treaty, the Nice Agreement on International Classification, and NAFTA. AGG has access to experienced foreign trademark associates in countries across the globe, and we partner with these associates to seamlessly provide international intellectual property services.

Internet Protection and Litigation

A variety of issues plague businesses in today’s digital world, and AGG attorneys are well-versed in protecting your intellectual property on the internet. AGG employs a number of strategies on behalf of its clients to protect businesses from defamation, copyright infringement, trademark infringement, brand dilution, counterfeit sales, and web traffic diversion in the online world. AGG offers watch services and monitoring services for our client’s trademarks and trademark portfolios, and we regularly investigate and address internet infringements of our clients’ intellectual property rights. Whether drafting cease and desist letters, filing complaints with popular online platforms such as Google, YouTube or Facebook, or instituting litigation, “we have your back” when it comes to internet protection.

All attorneys within AGG’s Trademark Practice are members of the International Trademark Association, a global network of trademark owners, professionals and academics from more than 190 countries dedicated to the support and advancement of trademarks and related intellectual property worldwide.

Attorneys within AGG’s Trademark Practice routinely speak at conferences and in other forums on Intellectual Property topics in general, and trademark-related subjects in particular.